The M·A·C AIDS Fund, the heart and soul of M·A·C Cosmetics, was established in 1994 to support men, women and children affected by HIV/AIDS globally. MAF is a pioneer in HIV/AIDS funding, providing financial support to organizations working with underserved regions and populations. As the largest corporate non-pharmaceutical giver in the arena, MAF is committed to addressing the link between poverty and HIV/AIDS by supporting diverse organizations around the world that provide a wide range of services to people living with HIV/AIDS. To date, MAF has raised $380 million (US) exclusively through the sale of M·A·C’s Viva Glam Lipstick and Lipglass donating 100 percent of the sale price to fight HIV/AIDS.〔President's Emergency Plan for AIDS Relief (November 14, 2014). (Press release: "PEPFAR and MAC AIDS Fund Partnership Will Strengthen HIV/AIDS Services for Youth" ). Retrieved 7 November 2015.〕